You’re probably aware that 3D movies are the hottest new craze in Hollywood. Whether you’re going to see the latest Harry Potter flick, a new movie by the folks at Pixar, or an action packed blockbuster like Transformers or Captain America, 3D is the best way to really feel like you’re part of the film and provides the absolute best viewing experience. The 3D element helps you feel like you’re even closer to the characters and the action on the big screen.

What’s becoming even more common is 3D televisions in our homes. I was recently visiting a relative who had just purchased a 3D TV last week. He handed me a pair of 3D glasses and put on Avatar to show me all of its capabilities. The realism and detail of the movie was unbelievable. It was difficult to believe that I was sitting in this living room, in a house just outside of Philadelphia and this kind of technology was possible.

At 3FX, we’re thrilled to add 3D TV, or auto Stereoscopic as it’s also called, to our expanding list of capabilities. Without the need for 3D glasses, the wow factor is the best reason to produce your presentation in autostereo, as objects can appear to float off the screen toward the viewers.  Viewers feel as if they can reach out and touch the objects before them, which creates a memorable experience that will leave the viewer talking about your show even after viewing.

Currently we’re working on a show for one of our clients that will change the way medical animation is viewed. Using autostereoscopic capable monitors, we’re able to create a realistic, fully detailed show that showcases a whole new side to medical animation. We’re convinced that someday very soon the industry is going to rely heavily on autostereoscopic technology. Forget about those 3D glasses and enjoy the show!