3FX Is Proud To Win a 2011 Telly Award

We’re always proud of the work we do here at 3FX. It’s always rewarding to finish up a project and deliver it to a client knowing that all of the hard work and long hours paid off. Sometime it’s especially nice to be recognized throughout our industry and even bring home a little hardare.

The Telly Awards focus on the best local, regional, and cable television programs and commercials. They also focus on the finest in film and video work created for the Web. 3FX is honored to accept the Telly Award dedicated to the best use of 3D.

Congratulations to our Art Director, Mitch Wishart, and the rest of our hard working animation team on winning the 2011 Telly Award for the Northstar Folotyn 3D MOA Video. Great job, team!

Taking Medical Animation To The Next Level Using Dome Technology

I remember when I was younger, maybe six or seven years old, my parents took me to Walt Disney World for vacation one summer. We also stopped at Epcot and they took me to see a show in a small dome theater. I remember the show was about space, and it went into great detail about the solar system. It was amazing to see the stars and the planets, which I’ve seen before in textbooks and on regular television,  in a whole new way in the dome theater format. I remember thinking how it was a much more different and interactive way to learn, that was also kind of fun. I even made my parents buy me a little plastic telescope in the gift store  to always remember the experience.

Now, I’m much older, but still impressed with dome technology. What we’re doing at 3FX is creating full immersive experience shows using the dome theater format. We actually just finished up two dome projects for two large global clients, Daiichi Sankyo and Astra Zeneca Mexico. We’re thrilled with how they turned out look forward to future dome projects.

Check out the this demo to see how a dome show looks. It’s impossible to get the real feel of it, since you’re sitting in front of a flat monitor, but try to imagine how much better the show would look on a big dome screen, with cells floating in every direction, and sounds and visuals surrounding you and practically placing you in the center of the show.

When we wrapped up our projects and watched the final shows, I couldn’t help but feel like I was in the “Fantastic Voyage” movie from the 60’s. We’ve all either seen or heard of that movie where the science team was shrunk down and placed inside a living human body. That’s the kind of effect that watching one of our medical animation dome shows had on me!

So what do you think of this technology? Have you ever had a chance to watch one of these dome shows?